BoFu

Make Content that Makes Money

5 battle-tested templates that turn comparison shoppers into paying customers.

Turn Comparison Shoppers Into Customers

People don't just buy anymore. They research. They compare. They overthink. Bofu creates the exact bottom-of-funnel content that captures these comparison shoppers and turns them into your customers.

5 Templates. Revenue On Autopilot.

Each template targets a specific buying scenario that makes you money. Plug in your product details, get conversion-focused content that positions you as the obvious choice. No content team required.

The Only Bottom-Funnel Content System That Actually Works

We're not selling magic. We're selling a proven system for creating the content that actually makes you money. The stuff at the bottom of the funnel where purchase decisions happen.

The 5 Bofu Templates That Print Money

Product Review
PRODUCT REVIEWS

Credibility Machine

Create in-depth reviews that seem objective but subtly position your product as the perfect solution. Makes prospects think "this is exactly what I need" before they even finish reading.

US vs THEM
US vs THEM

Direct Comparison Winner

Put yourself head-to-head against your biggest competitor and come out on top every time. Highlights your strengths and their weaknesses without sounding petty or desperate.

A vs B vs US
A vs B vs US

Conversation Hijacker

Insert yourself into comparisons between industry leaders. Position as the smart alternative that offers the best of both worlds without the drawbacks of either.

Best X for Y
BEST X FOR Y

Search Dominator

Create massive, comprehensive lists where you stand out among all competitors. Ranks for high-intent keywords while subtly positioning your solution as superior for specific use cases

Best alternatives
ALTERNATIVES TO ________

Competitor Converter

Target people already considering your competitors. Acknowledge their strengths, highlight their weaknesses, and explain why you're the smarter choice they hadn't considered yet.

BoFu

Always Be Closing

Who is Penfriend for?

Why BoFu Works When Everything Else Fails

Google-Proof Content

AI Overviews are killing regular SERPs. But they can't touch BoFu content. These templates target the exact comparison queries Google's AI skips. Your competitors are toast.

Big Dogs Can't Compete

The industry giants can't admit their weaknesses. You can. BoFu templates turn your honesty into your weapon. David beats Goliath every time.

3X Your Conversion Rate

Fence-sitters don't need more features. They need permission to choose you. BoFu gives them exactly that, turning "maybe later" into "shut up and take my money."

Skip The Research Hell

Stop wasting days analyzing competitors and crafting comparisons. BoFu templates do the heavy lifting. 10 minutes in, content out, sales up.

SEO That Actually Sells

Forget traffic that bounces. BoFu templates rank for bottom-funnel keywords with purchase intent. The kind of traffic that hits your site with credit card in hand.

Scale What Works

Find your winning template, then rinse and repeat. Create an army of conversion machines that work 24/7. Sleep well knowing comparison shoppers become your customers

How BoFu Makes You Money Whilst You Sleep

Who is Penfriend for?

BoFu template types

Choose Your Template

Choose which of the 5 money-making templates matches your situation.

How to get the most out of BoFu by Penfriend

Fill In The Blanks

Fill in details about your product and key differentiators. Penny instantly works out all the other details for you.

title choice for BoFu

Generate Your Content

Make the edits you want and then click a button and watch as Bofu crafts perfect bottom-of-funnel content that positions you perfectly.

The final product

Deploy & Profit

Copy, paste, and add your personal input. Then start counting the new customers who choose you over the competition.

Make Money, Not Excuses.

📄FREE: New mini course. How to write exactly what your customers are looking for.