• Create Buyer Guides for Informed Purchases with Penfriend
Inge von Aulock
August 16, 2024

Learn how Penfriend.ai helps you create buyer guides that empower your audience to make informed purchasing decisions, boosting your conversion rates.

  • Overview: Buyer guides are essential tools for helping your audience make informed decisions. Penfriend assists in creating comprehensive, easy-to-read guides that increase customer confidence and drive conversions.
  • Pain Point: Many businesses struggle to create buyer guides that effectively inform and convert readers. Penfriend solves this by streamlining the content creation process, ensuring your guides are detailed, clear, and persuasive.

Penfriend uses advanced AI algorithms to create buyer guides that empower your target audience and ensuring your website covers all aspects of a topic comprehensively, enhancing your authority and SEO performance.

Video Tutorial: How to Create Buyer Guides with Penfriend

  • Watch how to create compelling buyer guides with Penfriend.ai.

Your First 3 Articles are FREE!

Benefits of Buyer Guides

  • Informed Purchases: Provide your audience with the information they need to make confident purchasing decisions.
  • Increased Conversion Rates: Well-crafted buyer guides can significantly boost your conversion rates by guiding customers through their purchase journey.
  • Enhanced Customer Trust: Establish trust with your audience by providing transparent and thorough product comparisons and insights.

How Penfriend Helps

  • Comprehensive Research: Penfriend aids in gathering and organizing detailed product information, ensuring your buyer guides are thorough and informative.
  • Clear Structuring: Penfriend helps you structure your guides logically, making them easy for readers to navigate and understand.
  • SEO Optimization: Penfriend ensures your buyer guides are optimized for search engines, increasing visibility and attracting more potential customers.
Penfriend Review by Filipa Canelas with a coral background and a profile picture of her with brown hair.

Here’s a comprehensive step-by-step guide on how to create buyers guides with Penfriend. I even added screenshots for you to make it easy to follow along in your account. Take a look.

How to Use Penfriend to Create Buyer Guides: A Step-by-Step Guide

  • Penfriend helps you create buyer guides that inform and convert, providing your audience with the knowledge they need to make smart purchasing decisions.
  • Follow these steps to generate optimized titles, outlines, and articles that guide your customers through the buying process.
  • Enhance Penfriend-generated content with your unique insights and resources for maximum impact.

Step 1: Tell Penfriend Which Topic or Keyword You Want to Write About

  • Log in to your Penfriend account.
Log into penfriend. The penfriend app dashboard.
  • Enter the product or service you want to create a guide for in the provided text box as a topic or a keyword.
put your keyword into Penfriend
  • Review the generated titles for alignment with your content strategy and target audience.
Choose your blog title in Penfriend.ai. title selection in penfriend

Step 2: Choose Your Article’s Title

  • Review Penfriend’s generated titles, ranked based on clickability, relevance, readability, and SEO.
what the title stats mean and how we judge them
  • Select the title that best matches your guide’s focus and click “Generate Outline” to proceed.
Generated Article Titles to choose from in Penfriend.ai

Step 3: Penfriend Creates a Comprehensive Outline for an Article That Ranks

  • Penfriend generates an outline for your buyer guide based on top-ranking articles and product information.
Penfriend article Example outline
  • Review and edit the outline to ensure it covers all the key points and product features your audience needs to know.
  • Click “Generate Article” once satisfied with the outline.
Penfriend's generate article button

Step 4: Review Your Generated Article

  • Penfriend structures the guide for maximum readability and engagement, starting with an overview, followed by detailed comparisons, pros and cons, and concluding with a CTA.
End generated Penfriend article example
  • Review the article and copy it to your preferred editing platform, or straight to your publisher.
Copy article from penfriend

Step 5: Editing Your Article: Add a Human Touch

While Penfriend’s generated content is highly optimized and engaging, it’s important to add your own unique insights and perspective to truly make the guide shine.

  • Enhancing the Guide with Penfriend’s Suggestions: As you review the generated article guide, you’ll notice that Penfriend provides suggestions for additional content you can add.
    • This might include:
      • Enhance the guide with personal insights, relevant examples, and additional content like customer testimonials or expert opinions.
      • Implement internal linking to related product reviews or blog posts for a richer user experience.
      • While Penfriend’s generated content is highly optimized and engaging, it’s important to add your own unique insights and perspective to truly make the article shine.
      • Enhancing the Guide with Penfriend’s Suggestions: As you review the generated article, you’ll notice that Penfriend provides suggestions for additional content you can add.
Penfriend's editing support button that shows the editing instruction as "Manual Check" with a red flag infront of it.
  • Making the Guide Uniquely Yours: In addition to Penfriend’s suggestions, think about how you can infuse the article with your brand’s unique voice and perspective making your Penfriend article uniquely YOURS.
    • This could involve:
      • Adding anecdotes or examples from your own experience.
      • Referencing your company’s products or services (where relevant).
      • Including quotes or insights from your team members or executives.
      • The goal is to strike a balance between the SEO-optimized foundation provided by Penfriend and the human touch that makes your content truly stand out.
  • Implementing Internal Linking for Topical Relevance: As you edit your guide, don’t forget to include links to other relevant content on your site. This not only helps readers navigate to additional resources, but also signals to search engines that your site has topical authority on the subject matter.
  • When adding internal links, be sure to:
    • Use descriptive anchor text that accurately reflects the content being linked to.
    • Link to articles that are closely related to the topic at hand.
    • Avoid overloading the article with too many internal links (aim for 1 per 200-300 words).
  • Review your internal links to ensure they’re relevant, descriptive, and not overly promotional.

Tips and Best Practices

  • Transparency: Provide honest and clear comparisons to help customers make informed decisions.
  • Detailed Information: Ensure your guides cover all essential product features, specifications, and pricing.
  • Engaging Visuals: Use images, charts, and tables to make your guides more visually appealing and easier to understand.

Success Metrics for Buyer Guides

  • Improved Conversion Rates: Track the increase in conversions as a result of your buyer guides.
  • Customer Engagement: Monitor metrics like time on page and click-through rates to assess guide effectiveness.
  • Reduction in Cart Abandonment: Evaluate how your guides help reduce cart abandonment by providing necessary purchase information upfront.

Penfriend’s Buyer Guide Case Studies

Case Study 1: Penfriend’s Success in Creating Effective Buyer Guides

  • Overview: We used Penfriend to create detailed buyer guides that significantly improved our conversion rates.
  • Challenges: Providing comprehensive yet concise product comparisons.
  • Solutions Implemented: Leveraging Penfriend’s tools to create well-structured and informative guides.
  • Results: A notable increase in conversion rates and customer satisfaction.
Penfriend graph showing the traffic increase for penfriend site using penfriend

Try Penfriend to create buyer guides that convert more customers. Your first 3 articles are FREE!

Case Study 2: Retailer’s Conversion Boost with Buyer Guides

  • Overview: A retailer used Penfriend to create buyer guides that guided customers through complex purchasing decisions, resulting in higher conversion rates.
  • Challenges: Simplifying the decision-making process for customers.
  • Solutions Implemented: Using Penfriend to generate clear, concise, and informative buyer guides.
  • Results: A 30% increase in conversion rates and a reduction in cart abandonment.

Discover how Penfriend can help you create buyer guides that drive conversions. Your first 3 articles are FREE!

Buyer Guides FAQs

Q: What are the key components of an effective buyer guide?

A: An effective buyer guide includes detailed product information, clear comparisons, pros and cons, and a strong call to action.

Q: How can buyer guides improve my conversion rates?

A: By providing customers with the information they need to make informed decisions, buyer guides reduce uncertainty and encourage purchases.

Q: Can Penfriend help with SEO optimization for my buyer guides?

A: Yes, Penfriend ensures your guides are optimized for search engines, increasing their visibility and effectiveness.

Q: I have more questions about how Penfriend works, Where can I find more answers?

A: Visit our Penfriend FAQs page for more information.

What Our Fans Say

Penfriend Testimonial by Jess Cook with a coral background and a profile picture of her with brown hair.

Additional Resources

  • Downloadable Asset: Get our FREE guide on creating buyer guides that convert.

Related Penfriend Use Cases

Next Steps

Start using Penfriend to create buyer guides that convert more customers and drive sales. Sign up for a free trial today and see how Penfriend can enhance your content strategy. Your first 3 articles are FREE!

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Penfriend is a useful companion for those looking to create first-draft content at scale.


Ben Goodey

Founder + Content Strategist
How the F*ck

I rarely write an article from scratch in one sitting. I can get to a publishable state in one sitting.
That's the difference.


Melissa Malec

B2B writer and Content Strategist

The quality of writing was high: engaging, fun, clear and persuasive.


Ana-Maria Ignat-Berget

Snr Sales+Marketing Consultant
Eicam

Penfriend is a useful companion for those looking to create first-draft content at scale.


Ben Goodey

Founder + Content Strategist
How the F*ck

I rarely write an article from scratch in one sitting. I can get to a publishable state in one sitting.
That's the difference.


Melissa Malec

B2B writer and Content Strategist

The quality of writing was high: engaging, fun, clear and persuasive.


Ana-Maria Ignat-Berget

Snr Sales+Marketing Consultant
Eicam