Exclusively prepared for Hubspot by Inge von Aulock
Focus on targeted content creation paired with strategic promotion. In March of this year (2024), we identified high-traffic, low-competition keywords using tools like Ahrefs and allocated a significant portion of the budget we had to creating pillar content around these topics. Each blog post served as a hub, internally linking to related articles, which improved topical authority and search rankings.
For promotion, we used a small budget on a targeted content distribution platform subscription to amplify the reach of these blogs on LinkedIn, X, and Facebook, specifically to audiences likely to share or engage. Many of the posts in this strategy generated 3-16x the organic traffic within a month and was shared by several key industry influencers, driving even more visibility.
The key? Invest in SEO-driven content and pair it with targeted distribution amplification. This gets you long-term ROI while building a sustainable traffic source for your blog. Always measure performance, reinvesting in what drives the most engagement and conversions.