Slice through the clutter of generic B2B marketing strategies. Be the Van Gogh of marketing, where each stroke of your brush captures and caters to the unique psychography of your audience. Quite an unconventional analogy, isn’t it? Just as an artist doesn’t paint without understanding his medium, colors, and tools, effective B2B marketers can’t cater … Continue reading Psychographic Segmentation in B2B Marketing: Everything YOU Need to Know