Predictive analytics. Media intelligence. Two phrases not typically included in the same sentence, but when they are, they revolutionize the world of marketing and media analysts. This is not a global switch, it’s a fine-tuned, strategic chess move that enables you to foresee your audience’s move before even they do. Every minute, the amount of … Continue reading Predictive Analytics in Media Intelligence: A Game Changer for Marketers and Media Analysts