The Google Trends engine, an underutilized oracle in the realm of digital marketing, is more than a mere search volume instrument. To non-SEO addicts, it may be an overlooked and underappreciated tool, but the savvy marketer knows the raw, holistic insights it provides are pure gold. Insights more invaluable, more current than any hefty keyword … Continue reading Google Trends in Digital Marketing: Why It’s Not Just About Search Volume